[SINGAPORE] Prudential Singapore will commit a sum of S$880,000 to celebrate Singapore’s 60th birthday this year, as well as the insurer’s move to its new office in Labrador Tower.
In a news release on Wednesday (Jun 18), Prudential said that the investment will go towards distributing hampers to more than 1,100 ComLink+ families residing in the vicinity of its new office. These hampers include essentials such as hygiene and household cleaning items.
ComLink+ is a programme which supports lower-income families.
The insurer said that more than half of the S$880,000 will be used for a cash donation to the Prudential Longevity Pledge, a fundraising programme established with Community Chest in 2021 to support vulnerable groups in the community.
In particular, the funds will be used to support the Healthy with KidSTART programme, which was launched in 2020 as a collaboration between Prudential and KidSTART to promote healthy eating habits among children aged six and under.
The investment will also help to establish community edible gardens with the launch of a new initiative called Healthy Harvest later in the year.
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Prudential said that these gardens will serve as social green spaces, encouraging sustainable gardening activities and healthy eating through the distribution of fresh produce grown there.
“As Singapore marks its 60th year of independence and Prudential moves to its new office at Labrador Tower, we want to celebrate by investing in the well-being of our community,” said Prudential Singapore chief executive officer Chan San San.
“Our donation of 1,100 household essentials hampers to ComLink+ families, as well as the ongoing support for Healthy with KidSTART as part of our SG60 community investment, aims to make a lasting impact on these families.”
Prudential completed the move to its new office in May. Located along Pasir Panjang Road, the company occupies more than 170,000 square feet and eight-and-a-half floors to house 1,200 employees and 5,400 financial representatives.
An event was held on Tuesday to open the office, where group CEO Anil Wadhwani and representatives from the insurer’s key business and community partners were in attendance. – Additional reporting by Ilyas Salim
