The trusted brand behind the #1 vaginal probiotic5 introduces a dermatologist-tested, probiotic-powered wash that gently cleanses, hydrates, and supports the skin’s natural microbiome
LOS ANGELES, June 16, 2025 /PRNewswire/ — O Positiv Health, the brand disrupting women’s health with science-backed, culturally relevant solutions, today announces the launch of URO pH-Balanced Probiotic Wash — a first-of-its-kind daily whole-body cleanser designed to be safe for the vulva. Safe for sensitive skin and powered by a biome-friendly blend of prebiotics, probiotics, and postbiotics, URO Wash is here to clean what actually needs cleaning, without the harsh & often disrupting ingredients found in most body washes.
URO PROBIOTIC WASH
The vagina is self-cleaning. The vulva is not. Yet millions of women still use traditional body washes all over, unaware that doing so can disrupt the pH balance and lead to irritation or odor. URO Wash offers a daily, dermatologist-tested solution that respects intimate skin and supports its natural balance.
“We created URO pH-Balanced Wash because women deserve more than outdated routines and one-size-fits-all products,” said Brianna Bitton, co-founder of O Positiv. “Most body washes aren’t made for your vulva, and are often doing more harm than good. This wash is refreshing, gentle, smells incredible, and is formulated to meet women where they are — just like every product we make.”
URO Wash is thoughtfully formulated with:
- Probiotic Ferment + Lactic Acid – for microbiome-friendly, pH-balanced formula
- Vitamin E & Cranberry Seed Oil – to moisturize and protect
- Marigold, Magnolia Bark & Oat Bran – to calm and soothe
- Hyaluronic Acid, Aloe & Hibiscus – for deep hydration and comfort
It’s pH-balanced at 4.0–4.5, safe for daily use, and free from artificial fragrances, dyes, aluminum, parabens, sulfates, phthalates, and baking soda. It features a naturally-derived and non-disruptive scent of eucalyptus and lavender.
“We’ve spent years building trust with millions of women, from the supplement aisle to the self-care shelf,” said Bobby Bitton, co-founder and CEO of O Positiv. “URO Wash is a natural next step. It’s not just about cleansing; it’s about giving women the tools to feel confident in their bodies, every day.”
The launch builds on the momentum of O Positiv’s runaway success, with over 17 million bottles sold¹, 119k+ 5-star reviews², and the #1 vaginal probiotic at Target3 and Amazon4. URO Probiotic Wash continues the brand’s mission to make science-backed, stigma-free healthcare more accessible to all women.
URO pH-Balanced Probiotic Wash ($17.99 / $14.99 with subscription) is now available at opositiv.com, with a national retail debut scheduled for this fall.
For more information, visit www.opositiv.com.
About O Positiv Health
O Positiv Health is a brand dedicated to prioritizing women’s health by offering effective products that address historically overlooked health issues, delivering results you can feel. The brand’s lineup includes solutions like the MENO Menopause Gummy, the #1 OB/GYN recommended menopause relief gummy2, as well as best-selling FLO PMS to help uncomfortable PMS symptoms and URO Vaginal Probiotic, #1 vaginal probiotic1 designed to combat vaginal odor. With more than 25,000 five-star reviews on both OPositiv.com and Amazon.com3, O Positiv is on a mission to challenge taboos and provide solutions for vaginal, skin, digestive, menstrual, and menopausal health. To further advocate for women’s health, O Positiv works closely with the American Cancer Society and is the leading sponsor of their annual 5K walk in Santa Monica, California. Shop all O Positiv products at OPositiv.com and follow O Positiv on Instagram and TikTok at @opositiv.Press
Contact:
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Footnotes
- Based on aggregate internal, Amazon and retail sales, L5Y as of 5/2/2025
- Aggregated review count across opositiv.com, Shop App, Amazon, TikTok Shop, all products, as of 4/29/2025
- Circana IRI Total Target Dollar Sales 12 weeks ending 3/23/25
- Jungle Scout Amazon Sales for “Vaginal Probiotics” products last 30 days ending 4/21/25
- Byzzer Total FMCG Retail Sales 12 weeks ending 3/29/25
SOURCE O Positiv Health
